Holy Grill Branding & Graphic Design Menu +

Holy Grill

An in-your-face brand for a hole-in-the-wall restaurant along Taft Avenue.

  • Illustration
  • Verbal Identity
  • Visual Identity
Design Challenge —

How might we create a brand that could draw people into an otherwise hidden restaurant?

Process —

Holy Grill is a restaurant that serves steaks and meals at student-friendly prices.

The problem was however, that Holy Grill had no storefront. Tucked deep inside a residential building, we had to think of ways to draw people into the restaurant through design.

The brand had to rise to the occasion. Through wheatpaste stickers and pop culture references, Holy Grill speaks directly to the students of Taft Avenue in a visual and verbal language they recognize and understand.
Focus —

Inspired by the streets and the community where it belongs, Holy Grill is energetic and interactive. It is the proverbial space where the young and hungry are fed and satisfied.

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