- Verbal Identity
- Visual Identity
Design Challenge —
How might we expand an established brand?
Henry’s Cameras is a photography and camera supply store originally located in Hidalgo, Quiapo.
Considered an institution by local photographers, Henry’s has been supplying both hobbyists and professionals for the past 30 years. They are known well very for affordable, quality photography gear. The store was a standalone shop in Manila, which photographers flocked to.
Henry’s Cameras came to us with a vision: extend their reach to malls all over the metro and capture the younger photographer base. With only a logo to work with, they needed visual elements and a fresh mark that will help them expand and sustain.
Before
After
We created a flexible brand inspired by the act of framing shots. Henry's focuses on who uses the tool and their work. This resulted into a distinct but minimal and easily adaptable brand.
The identity itself becomes a tool with the frame corners working as a key visual element. It helps the brand put the creativity and vision of its clients in perspective.
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