
- Packaging
- Visual Identity
Classic Confections is a bakery by Baba Ibazeta known for their specialty cakes and pies.
The identity had to showcase comfort. Hence, we used familiar elements that relate to confections and treats.
Expanding the identity —
Classic Confections’ brand also expanded into Nono’s, an all-day dining restaurant named after Ibazeta’s father. Both concepts draw elements from her signature dishes comfort food done right. We translated this into soft applications, lace doily patterns, and pastel colors.
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UNICEF Children's Ball