San Miguel 125

125 years of making the world better

Environmental
Illustration
Print
Visual Identity

Design Challenge —

How might we showcase a corporation's quasquicentennial legacy?

In 1890, San Miguel Corporation began as La Fabrica de Cerveza de San Miguel—a single product brewery—in the San Miguel district of Manila. Today, they stand as the largest beverage, food, and packaging company in Southeast Asia. Last September 2015, SMC celebrated their 125th foundation anniversary.

We designed the SMC 125 logo by keeping the company’s history and future in mind. As a result, we made a flexible and unobtrusive logo. It was intended to go with all their brands and companies. This means seamless application whether it was a bottle of beer, an expressway sign, or a basketball jersey.

As a commemoration, San Miguel Corporation set up exhibits in their main office. The first exhibit showcases the history and evolution of the San Miguel escudo. It starts from being a small Manila brewery in 1890 to the present day seal.