- Illustration
- Verbal Identity
- & Bad Idea — Brand Identity
- & KM Interior Design Manila — Interior Design
- & Space Encounters — Interior Design
Digital Walker is the country’s largest retailer of premium gadgets, consumer technology, and digital accessories. They are a design-forward tech store that is unafraid to push the boundaries when it comes to design and technology.
Our work involved conceptualizing and branding Digital Walker’s yearly visual campaign, which revolves around the life of the brand’s main figurehead, the Moon Man. In 2016’s campaign we took him down from the moon and pulled him back to earth.
The Walker traded his astronaut suit for a lab coat and a pair of gloves. He is the Mad Scientist, and Digital Walker is his laboratory.
— Digital Walker, Campaign Q1, 2016
In-store and campaign illustrations —
Illustrations depict the Walker in his laboratory, working on gadgets and accessories sold in the store. These illustrations were also produced as store displays as well as templates for the brand’s social media.
In 2016, the Moon Man became the Mad Scientist after spending several years in space. But in 2017, as he began cleaning out his laboratory, a strange sort of stirring was happening in his basement…
January 3, 2017 —
A strange thing happened… All of my discarded gadgets in the basement have come to life. It seems an alien virus followed me from my moon mission and has somehow possessed all of the old tech. Destructive and hungry, these outdated clunky junk are now sentient machines devouring software updates and corrupting the latest gadgets. The situation must be contained.
January 5, 2017 —
My lab coat becomes my super cape. I must show them the power of the future.
– Super Walker
The Moon Man, the Mad Scientist, and now Super Walker. We follow Super Walker as he takes on the super tech villains of the future by harnessing the power of the future.
Lab wires, light rays, and explosions form the base of the campaign’s main visuals. Primarily used in-store and online, these illustrations form the backdrop of Super Walker’s campaign against evil tech.
A font called Superduper was designed to support Super Walker. Superduper Display and Superduper Condensed are both custom and typeable fonts, which allows the team of Digital Walker to explore designs while still remaining on-brand with the campaign.
The look and feel of the campaign was heavily inspired by superhero and shounen anime. The identity is an homage to the heroes who conquered evil in cool outfits and steel resolve. However, no hero anime is complete without a cast of villains: The Cloud and Sloppy Disk, an evil pair of corrupted technology out to destroy more than just your files.
And so Super Walker continues to fight viruses and corruption whenever he can. By harnessing the power of the future, Super Walker uses technology as a force for good.
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