- Packaging
- Visual Identity
The brand —
Nightol is a natural sleep-aid that helps regulate sleep.
Organica Nutraceuticals, a natural pharmaceutical company, asked us to brand their latest product called Nightol. Formulated with 3mg of Melatonin, Nightol is a natural food supplement that regulates sleep through natural means.
Our design —
The identity is a movement from alert to rest and day to night. Asterisks end in dots and thick lines become thin. Open eyes start to close. Bright yellow fades to deep blue.
The brand communicates Nightol’s purpose with integrity. Through simple graphic elements and movements, you can understand what Nightol does just by taking a look at the packaging.
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The Bowery