Shangri-La Branding & Graphic Design Menu +

Shangri-La at the Fort

Designing brand identities for Shangri-La at The Fort's dining concepts

  • Visual Identity

Shangri-La at The Fort is a five-star luxury hotel renowned for their world-class living and dining experiences.

In 2015, we designed the brand identities for six of the dining concepts of Shangri-la at The Fort. All of them are different, from concept to cuisine. The challenge for us was to bring out these unique personalities while maintaining the signature excellence and innovation of a Shangri-La concept.

Canton Road —

Modern Canton cuisine and fine dining by Chef Wang Wei Qing.

High Street Café —

All-day dining restaurant and buffet, featuring Western, Pan-Asian, Chinese, Japanese, Mediterranean cuisine.

High Street Lounge —

Serving high tea and cocktails at Shangri-La at The Fort’s grand lobby.

Raging Bull Chophouse and Bar —

A premium steakhouse with a vast selection of dry-aged or grain and grass-fed beef.

Samba —

Poolside Restaurant and Bar featuring Filipino, Latin, and Spanish dishes.

Each of the identities were expanded and applied by Shangri-La at the Fort’s in-house team

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Holy Grill

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Holy Grill
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Le Petit Soufflé

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Le Petit Soufflé