- Illustration
- Verbal Identity
- Visual Identity
- & KM Interior Design Manila — Interior Design
- & Sara Erasmo — Naming
Design Challenge —
How might we balance the elegance of French detail with the kitsch of Japanese design?
The brand —
Le Petit Soufflé is a French-Japanese café known for their umami comfort food, assorted desserts, and soufflé.
Headed by Charles Paw, Pastry Chef Miko Aspiras, Kristine Lotilla, and Noel Mauricio, Le Petit Soufflé’s menu ranges from foie gras, mac n’ cheese, Valhrona chocolate, and all kinds of matcha desserts.
Our design —
Balancing both French and Japanese elements, delicate lines appear alongside girls with bobs and cats with hats.
The result is a brand that combines refinery and imagination. Come have tea at Le Petit Soufflé, a kawaii wonderland.
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