- Environmental
- Illustration
- Visual Identity
- & Studio Cantero — Photography
Design Challenge —
How might we design a nest for travelers that captures the spirit of their wanderlust?
The brand —
“Milagritos” is the first name of owner’s mother. It’s an offshoot of Millie’s, a restaurant that offers classic Filipino dishes and family dining. Our challenge was how could we bridge Milagritos’ roots to a fresh, new direction caters to a worldly audience.
Our process —
We drew parallels between travelers and birds. They both depart their homes in search of new experiences, but they can’t keep flying forever. Milagritos is a place where they can nestle down and rest their wings, even just for a little while, during their trip.
Design Solution —
What we came up with were shapes and patterns that form an assortment of birds, alluding to the people from different walks of life coming into the restaurant.
We want travellers to find the birds in the patterns and realize they in some ways they both flock with the same feather.
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