We wanted to make the perfect Gin and Tonic kit. In creating 8!, we drank our own fair share of cocktails to determine what worked and what didn’t. After several consultations with professional mixologists, we came up with a list of 8 botanicals that could spice up any glass of G&T.

The identity is a mix of sophistication and simple math. The numbers 1 to 8 correspond to a botanical, thus the brand name of 8! These numbers are adorned with delicate illustrations of the botanicals in full bloom, making it sophisticated and classy.