- Environmental
- Naming
- Visual Identity
- Website
Design Challenge —
How might we design a space that can adapt to the different logistical needs of its users?
Given the rise of co-working and function spaces, we needed to understand the benefits of these spaces while finding out what could make it unique. Through our research, we noticed that most spaces had packages with set layouts which limited some of their clients.
The direction of the brand and its name emphasize the brand’s customizable spaces. It depicts a mix-and-match idea that reflects what people experience when choosing the type of set-up they want to have for the space.
The visual system takes inspiration from the actual experience of setting up a place. We used basic shapes to illustrate the top-view of chairs and tables, and scattered them across an open layout. All elements interact naturally with each other within a modular space, creating a dynamic layout that constantly changes.
The playfulness and modularity of the visual identity aims to facilitate the fun experience of customizing your own space.
View the website through www.shuffle.ph
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