- Illustration
- Packaging
- Visual Identity
Design Challenge —
How might we update the current identity system to make it flexible and sustainable?
Before
After
Design process —
Beach Hut Sunblock is a local brand that specializes in sun protection products. Their products range from your basic 2o SPF Sunblock to Instant Shimmering Tan Oil.
In 2017, Beach Hut approached us to restyle and expand their current brand. After auditing their current brand, we identified which areas needed to be expanded and which ones needed to be worked on.
Design Solution —
We first cleaned up their existing logo. We redrew all the elements and updated the colors. This new logo was then applied to the labels of all of their products.
Custom type was set and new key visuals were drawn up. Illustrations and icons were added into the mix to create a comprehensive visual identity system.
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Tori Chizu