- Packaging
- Verbal Identity
- Visual Identity
- Website
- & Studio Cantero — Photography
Design Challenge —
How might we unify a brand that houses retail, home, and commercial interior design services?
Design process —
Hurray is an interior design group that houses reputable names in the design community such as Heima and Heim Interiors. Their expansion needed a new brand identity to reflect their growth, both in their style and services.
Design Solution —
Solid shapes and lines frame the key visual of the brand, providing structure and strength. To balance this out, we added the use of different textures to allow the brand to showcase their personality without limitations.
Inspired by the group’s design process, the brand elements are precise and expressive. This system also gives flexibility for the company’s expansion into future ventures.
The combination of a quirky typeface and a subdued color palette provides the balance between the design group’s professionalism and playfulness.
The flexible grid is a blank canvas meant to be filled with design made thoughtful, creative, and happy. The brand identity inspires creativity within a given structure.
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Commission on Human Rights