- Environmental
- Visual Identity
Design Challenge —
How might we bring out the excitement of the outdoors to the city?
Outdoors is a lifestyle brand, conveniently located in SM Makati, that curates quality outdoor wear & accessories to inspire your next adventure.
By supplying tools that aid in adventure, Outdoors offers comfort, style and excitement at your convenience— blurring the lines between urban and outdoor life.
With the intent of appealing to a more deliberate audience of city dwellers, we wanted to put focus on both the functional and fashion-forward qualities seen in the outdoor lifestyle brands they would carry.
The brand’s focus on function and style elevates the outdoors not just as a place for activities, but also as a well-equipped & considered lifestyle.
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Uniqlo Feel the SEA