- Environmental
- Illustration
- Visual Identity
- & LowBrow — Brand Identity
Design Challenge —
How might we expand Scout's identity to show that they're more than just craft cookies?
Even before we began working on the brand, Scout’s Honor had a lot of great elements. As we expanded the brand, we took off from their current library and added more illustrations and imagery to make their outdoors concept more evident.
Adding small changes for bigger impact.
The process —
We cleaned up the logo and standardized the brand colors. We added additional logo lockups for different purposes. The current library of graphics and illustrations were integrated into the wayfinding and instruction. Additional scout-themed elements were added to the roster to give the brand more options and to reveal more of the story behind the cookies.
The objective was to push the brand’s concept further and rekindle a familiar warmth that is as sweet as their signature cookies.
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