- Naming
- Packaging
- Verbal Identity
- Visual Identity
- & Studio Cantero — Location Photography
- & Cereal Studio — Studio Photography
- & Space Encounters — Store Design
Design Challenge —
How might we introduce a new way of enjoying a familiar dessert?
Design Process —
Froozy is a snow bar that serves shaved ice with premium flavors and toppings. You can have it to share or have it on-the-go.
Bingsu is a dessert often had in small cafés and shared with friends. Our clients wanted to change this perception. The result is that Froozy is a portable and personal take on the famous ice dessert. Froozy’s flavors are fresh and unique, and you can either share it with friends or have one all to yourself.
The letter “o” and the desserts inspired the brand. The patterns and vibrant colors form a flexible visual system that can accommodate updates to the dessert selection.
Focus —
Each Froozy dessert is unique and this is represented by the various patterns used for the ‘o’s. The custom hexagon base makes the cone easier to hold whether you’re sitting down or walking around.
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Ateneo Art Awards 2018